Page 14 - London Business Matters May 2020
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  14 International May 2020   Winners in international trade Congratulations to two LCCI members who have picked up prestigious business awards – many would call them the ultimate awards – one for the Ssecond time tep forward London Tradition and Warmup PLC who have both been honoured with the Queen’s Award for Enterprise 2020 in the international trade category. Iconic Founded in 2001, London Tra- dition designs and manufactures high quality outerwear and exports across the globe using a network of approved resellers. Thecompanyfirstwontheaward in 2014 and are particularly renowned for their iconic duffle coat and trans- formation into a luxury heritage brand for an international market. London Tradition began produc- tion in a factory on the site which has now become the landmark Olympic Park in London. Today, all manufacturing is still based in London in its spacious factory and design studio by the River Lea in Hackney Wick. Every coat is hand-cut, hand-finished and made from sustainably-sourced fabrics from UK and Italian mills. The pro- cess demands exceptional skill and London Tradition and Warmup PLC who have both been honoured with the Queen’s Award for Enterprise 2020 in-depth experience of traditional methods of craftmanship alongside cutting technology. Heroes Mamun Chowdhury, co-founder and joint-managing director, paid tribute to the company’s dedicated staffaswellasheroesfromtheNHS and other essential services, and added: “After the lockdown is over London Tradition is determined to continue its leadership in the outer- wear industry, driving demand for UK manufacturing abroad. We are proud that our products are made locally, and we value that all our customers demand excellence in service and quality from a product made in England.” Powerful Warmup started in 1994 with a solution to a problem no one thought they had – how to heat a floor without raising floor height. After much research they had come up with a 2mm wide resistor wire that was powerful enough to heat a floor and the room, but tough enough to withstand the rigours of being placed under a tiled, stone or just about any kind of floor in a construction environment. It also had to be affordable, easy to control andinstallandcheaptorun. Floor heating as a concept has been around for thousands of years. However, how you work with the concept greatly affects the cost and effectiveness and, crucially, the lon- gevity of the resulting system. Within four years of setting up they had begun exporting to Ger- many, followed by setting up busi- nesses in the US, Spain, Portugal and France. Diversity Now in its 26th year, Warmup own and operate its business in 14 coun- tries and exports under licence to more than 56 other countries. Over 2.1 million systems have been sold to those countries. Export business now makes up approximately 50 per cent of turnover and provides a diversity of business together with constant new ideas that dramatically adds to the overall value of Warmup PLC, the UK principal business. Talented Warmup founder and chief exec- utive Andrew Stimpson thanked a number of “great people who had contributed to the company’s suc- cess” and commented: “This award recognises the talented people who have worked unceasingly for those twenty five years to do difficult things; like secure international regulatory approvals, hire great teams, get to grips with varying laws of everything from HR to IP, win competitive struggles against local incumbents and to above all live up to the high standards set by the Warmup brand name.”    London Tradition   Warmup PLC  

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