China is the UK’s fourth largest trading partner in goods and services, with annual business valued at well over £100 billion. Could it be better? Undoubtedly – Britain’s trade deficit is huge and government attempts to improve and develop market access are ongoing.
Ultimately it all comes down to the art of doing effective business – and understanding the mentality and culture of our trading partners. Dr Catherine Hua Xiang’s book Harmony in Differences explores the importance of ‘politeness’ when communicating and conducting business in China – and what you should and shouldn’t do to ensure a successful experience.
Cornerstone of success
The author argues that, in the business world, politeness is more than just social etiquette – it’s a cornerstone of success. Relationships are central to business, and politeness is the glue that keeps those relationships strong. But how politeness is expressed can vary significantly across cultures, especially for foreigners working in China.
Context
In China, politeness is deeply tied to respect for hierarchy, relationships, and cultural traditions. A straightforward business request in the West may seem abrupt in China, where tone, humility, and relational context are critical. This book will help anyone doing business in or with China avoid common pitfalls and understand how politeness functions across cultures – unlocking new opportunities in the process.
Harmony in Differences: An introduction to politeness in intercultural communication with China
Author: Dr Catherine Hua Xiang
LID Publishing
www.lidpublishing.com
