by Vittoria Zerbini
Entrepreneurs, banks and business advisors came together at a recent event designed to demystify the funding landscape for small and medium-sized enterprises. Comprising two panel discussions, a live pitching session, and a masterclass, it was also a networking opportunity and a platform for a conversation about how SMEs can thrive with strategic funding models.
Expectations
Many businesses don’t fail because they lack potential but because they miss the chance to align their vision with investor expectations. Panelists from leading organisations emphasised the importance of being ambitious but also demonstrating a clear understanding of the business landscape. Investors want to see passion and preparation, as well as an ability to anticipate challenges and present a plan that can evolve.
It’s not just about spreadsheets and slide decks. Leo Castellanos from Innovate UK challenged SMEs to think more broadly. “Support is more than funding. It’s innovation, advice, and community. Entrepreneurs often underestimate just how much is available beyond money.”
Build networks
For founders unsure of where to begin, the advice was unanimous; ask questions early, build networks and be ready to pivot. Whether it’s seeking help from local chambers of commerce, tapping into accelerator networks, or learning from others who’ve been through the journey, the consensus was that no founder should do it alone.
The conversation also turned toward under-represented entrepreneurs. Just 2p in every pound of venture capital goes to women-led businesses. Instead of waiting for structural change, many minority founders are now building their own ecosystems, support networks and funding pathways. Corporate and government players, including the British Business Bank and FSE Group, are responding with targeted programmes, but speakers acknowledged tha change is still too slow.
Keep it tight
In the live pitch session, two entrepreneurs had three minutes to make their case. Judges offered immediate feedback: be direct, state your request, show traction, and explain where the money will go. Arinna Osiyan from Accelerate Funding said that the first 10 seconds are essential to make a good impression. “Say what you do, if you’re making revenue, and how much you need. Keep it tight”, she advised.
David Horne from Add Then Multiply gave a masterclass and flipped the script on how to think about equity. “You’re not giving it away,” he said. “You’re selling it in exchange for something of equal or greater value. It’s a partnership.” He urged founders to research investors thoroughly, build trust before pitching, and focus on relationships, not transactions.
At a time where access to finance is often perceived as a barrier, the event reminded the business community that there is also opportunity. With preparation, the right advice, and a strong network, SMEs can realise their full potential.
Vittoria Zerbini is media and policy assistant at LCCI
Access to Finance: accelerate your SME success was an event led by LCCI, hosted by the University of Westminster, and sponsored by Barclays
